description

"SIDEOUT" brand was founded in 1983, originated in beach volleyball, guided by Chang sunny and vibrant lifestyle of California is known for beach recreation. 1993 "SIDEOUT" California was founded in the United States, advocated the spirit of sunny beaches of California and the dynamic leisure lifestyle concept (California beach lifestyle). Introduction of a variety of fashion, leisure, sports clothing.
Saideaote - showing the California coast leisure
Brand concept in 1983, "Sideout" was founded in California, originated in Hermosa beach volleyball as a brand. With advocacy sunny beaches of California and the dynamic leisure lifestyle concept. Introduction of a variety of fashion, leisure, sports clothing.
Product positioning mid-range of casual wear.
Design style "Sideout" product design into a lot of casual, fashion, sports element, closer to the city people Xinyi Dai positive attitude and active life full of passion for their outdoor leisure activities, and various sorts gathering. "Sideout" the pursuit of wearing comfortable clothes, randomness, using the fabrics are natural fibers (cotton, linen), and through special technology to make clothes more soft and comfortable.
Design inspiration "Sideout" to dress as a carrier, located in the trend of the wave, quarterly to present elements of city life in California for the inspiration to create a unique variety of printing graphic design, interpreting the unique taste and beach leisure. Target consumer group is full of passion, energy, confidence and entrepreneurial spirit of the new generation of wealthy urbanites. Children 8-15; adult fitted :18-35.