description

BODY ACTION (hereinafter referred to as "BDA") is from the birthplace of the Olympic Games and the birthplace of European civilization - Greece, an ancient and modern glow with a sense of the country. Mr. Brand, founder of NICK BOURAS young age is very keen on sports and fitness, realizing the lack of a field in the exercise of professional brand, founded in 1994, BODY ACTION (Mr. NICK BOURAS was only 20 years old), thus creating a a new brand legend. BODY ACTION gym clothes in the first sales in Greece, exercise in the gym will blend soul and body, while the BDA to provide comfort and feeling of freedom with the clothes, but also because of its unique design and excellent quality and can be widely popular, become a famous Greek sports fitness leisure brand. BODY ACTION minds of people in Greece, far more than NIKE, ADIDAS and other famous international brands, in Greece where the most popular fitness competition (including yoga, hip-hop and other projects), not only athletes, even the referees even wore BODY ACTION, The comfort and freedom, is evident from the gym after the BDA began to enter the retail market, in Greece to establish the most prosperous center of the flagship stores of goods, as the Greek sense of the city's most stylish of the first fitness and leisure brands. Twentieth century, Marxism in the late nineties sports apparel industry also emerged in the world, in 2001, some of the world's top designers, such as Yohji Yamamoto (Yohji Yamamoto), Jil Ser (Jane Sand) and sports brands such as start, and integrated into the Fashion features a new concept began to deduce Sneakers (sports series), BDA will naturally follow the world trend, giving it comfort and freedom of clothing to the movement and leading the trend of fashion sense, provides a highly distinctive New way of life personality. Since Greece is a very famous tourist destination, travelers around the world to the Greeks in Greece have gradually found that wearing the BDA favorite brand, its style and dumped at the same time, but found no such national brands, and began to NICK BOURAS Join Mr. requirements, which BDA brand in dozens of countries around the world begin the process of international brand. Today, BDA has become a brand across Europe, the Americas, Asia, Africa, the international brand, with nearly a thousand agents in the world, it symbolizes the evolution of ancient Greek civilization, password and identity, drawing on the design concept of integration and beyond, capture the movement of elements in the gym and urban fashion style, functionality and comfort of financial freedom as a whole, fitness clothing and caused a revolution in casual wear and more consumers around the world brought a distinctive new freedom experience.