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French people usually wear? Rica Lewis An eight-year-old with the story of European brands
---- Love the beginning of inspiration In 1928, in France, the beautiful port city of Marseille, Rica Levy President created RICA LEVY INTERNATIONA CO., And thus began the legend of RICA LEWIS eight years. RICA LEVY INTERNATIONA CO., Initially designed for the military only a small factory manufacturing military uniforms, but a beautiful encounter changed the fate of the brand. One day, Rica Levy's daughter Olga walk along the beach when the encounter of a handsome American sailor, the two fall in love. The power of love makes OLGA travel across the ocean to the United States. One to the United States, Olga discovered the New World on the pop in this piece a kind of continental Europe has not clothes - jeans, the streets can be found everywhere, it's whereabouts, people of all ages are fascinated by it, especially in Hollywood movie stars are more popular it has added. As a keen intuition of love, like, Olga immediately aware of the jeans will soon swept the world trend. Olga was soon to discuss with her three brothers production of jeans at once in France, hopes to become Europe's jeans pioneer. Olga's discretion proved, as if an free style jeans, blue rapidly pervaded the whole of Europe. RICA LEVY INTERNATION CO., As the first European company producing jeans, jeans in all European manufacturers came out top. Rica Lewis brand led the trend of the entire Mediterranean, the jeans and cowboy culture of the U.S. spread the spirit of the whole European continent --- "blue jeans, blue Mediterranean, the blue of Europe."
Continuous extension of 80 years --- In the almost eight decades of history, Rica Lewis has not only become a legend jeans brand in Europe, but its tentacles extend to all areas of daily life clothing. In 1987, the Italian family business GRIM Group (GRUPPO INDUSTRIE MODA) acquired Rica Lewis brand, the successful development of this brand into a denim brand essence of the spirit of casual clothing brand, most notably to France and Italy both nation of the world's most romantic temperament perfectly integrated together. By 2006, Rica Lewis retail outlets in Europe, reached 4800, which means that it maintained an annual growth of 4% continued to become the leading European casual wear brand. Rica Lewis became a free and comfortable daily wear regular European choice, because it contains not only the daily needs of people of various garments, and its unique design fully reflects the heart of people yearning for freedom, from T- SHIRT to the jacket, from jeans to sweaters, no matter what type of clothing has always embodied the Rica Lewis style.
The essence of the romantic cowboy --- In an eight-year history, no matter Rica Lewis brand of product designers who have always inherits its design from the start-up when the brand style --- free and comfortable. Rica Lewis will be a free American cowboy spirit of adventure and the European romantic temperament perfectly relaxed brings together, combined with a stylish, innovative and challenging style of the times. Rica Lewis for those who remain forever young men and women, their confidence, enthusiasm, love life, in their view of life is a period of change, adventure and wonderful journey of discovery unknown. Rica Lewis individuation, but not play, noble but not arrogant, but no bit avant-garde, classical, but not luxurious. From France, the style is natural, fresh Rica Lewis timeless charm. Rica Lewis in Europe has its own design studio, brand essence, and has a very experienced fashion designers team. Before the start of each quarter, the designer team will collect extensive information on various types of popular, for the prediction of, and listen to the voices of consumers to try to make every quarter to keep up with the trend of fashion products, the Rica Lewis of products each quarter in the city There are several specific product theme, both stylish and innovative, the brand has retained the classic style.
Together with the Rica Lewis effect --- In Europe, Rica Lewis's brand everywhere. Paris Champs Elysées from the light box to the various sports, arts advertising sponsorship, RICA LEWIS often flashing brand logo in a variety of fashion, fun social activities the scene. In today's society, sport in people's lives has become more and more important, reflect the free, brave and constantly challenge themselves and the sporting spirit is the spirit of the brand with the RICA LEWIS coincide. Rica Lewis is the French Football League teams - Nisi Dui's main sponsor (Nice, France, Rica Lewis is also the headquarters). Rica Lewis is also a sports contest La Plagne, France's main sponsor, this event is an annual award for the best player in France, such as: Olympic 10-meter shooting champion Franck Dumoulin, World Championship figure skating champion Sarah Abitbol and Stephane Bernadis, ... ... Franck Dumoulin, the Olympic shooting champion in 2000, said: From my childhood onwards, Rica Lewis's jeans is when I went through victories and setbacks indispensable partner, it's good quality so that when I wear their confidence. Jeans for me is when I try to partner, I have always been dependent on it. Sponsored sports in the same time, Rica Lewis was a long time supporter of cultural activities, which reflects the respect for creativity Rica Lewis brand, fashion brand spirit. Well-known sculptor Tomek Kawiak Rica Lewis is a long-term partner. Tomek is a passionate, creative artist, he found his jeans inspiration, created the bronze and marble sculpture clothes. Rica Lewis managing director Dominique Larson saw Tomek in the works, created the idea of cooperation. March 2000, Rica Lewis funded Tomek held in Paris, Palais Royal sculpture exhibition, has achieved great success. After that, Rica Lewis has supported many other arts activities.
To join it next --- Rica Lewis continued to expand throughout the world, while China has been watching the market to find the best access to opportunities, hoping Rica Lewis fresh and clean pure European casual wear to China. Rica Lewis came in the fall of 2006, China is expected within the next five years will open 120 stores in China, the Chinese people a real authentic European casual wear. Meanwhile, in order to Rica Lewis is more suitable for Chinese consumers, Rica Lewis in Shanghai to recruit a talented, creative young designers to join Rica Lewis team of international designers, and designers have a national cultural exchanges and cooperation. China designer to join, will bring European-style Rica Lewis outside the Chinese elements, in order to obtain Chinese consumers like.
Rica Lewis is Europe's leading casual wear brand, the brand was founded in 1928, to the spirit of the brand essence of jeans, mainly French and Italian national temperament of the two romantic blend.