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Si Rui Hong Kong Fashion Group Co., Ltd. is a leading casual apparel business conglomerates. Since its inception, the spirit of "customer first, value for money, quality-oriented, the pursuit of excellence" business philosophy, the full implementation of brand strategy, franchising business model for marketing has established a large franchise network and advanced logistics and distribution system. So far, Jiangsu, Shaanxi Province has opened a franchise store. In order to promote the "Si Rui" chain enterprise in China, Nanjing Ruijie Garments Co., Ltd. was established as the Sri Lankan high-Swiss apparel marketing center in China and distribution centers, and the establishment of the Zhongshan Ruijie comprehensive development of Sri Lanka Garments Co., Ltd. Rui franchising business casual clothing. Si Rui Group has a sound modern enterprise management system. Headquarters in logistics management, integrated use of modern information management software, not only to strengthen the management, but also embodies the comprehensive advantages of franchising. Enterprises to follow the "people-oriented" employment principle, attaches great importance to the introduction and training of personnel, and regular company staff, franchisees and their employees full training. And winners of the best employees, and would be properly utilized, to provide them with a broad personal development. In order to improve the technical content of clothing enterprises, Sri Lanka Swiss technology-oriented high in 2001, set up in Zhongshan branch leisure clothing design and development engineering center, and the introduction of the United States GERBEK apparel CAD / CAM computer-aided design, production system, using the new technology, new techniques, new fabrics, continuously developed by the consumer favorite casual wear.