description

Mid-eighteenth century, the coastal city of northeast Italy, due to intensive river distribution, exchange contacts and more to ship-based, after years of gradually rise to a kind of punt water-based leisure activities, competition, and "Venice" activities as a fixed annual gathering place, as a group on competitive entry, this is the "REGATTA CLUB" prototype.
Mid-nineteenth century, popular in the UK rowing competitions, in particular in 1887 by the University of Cambridge and Oxford universities in the Thames will combine the humanities and the team spirit of water contact sports event as the annual inter-school competition entry date, from the event much attention and welcome, especially by the British in the upper social regimes. Such groups as the project required the cooperation of members of mutual understanding and rituals, also called the warm family solidarity and support, so at that time, the United Kingdom is widely popular.
Mid-eighteenth century, the coastal city of northeast Italy, due to intensive river distribution, exchange contacts and more to ship-based, after years of gradually rise to a kind of punt water-based leisure activities, competition, and "Venice" activities as a fixed annual gathering place, as a group on competitive entry, this is the "REGATTA CLUB" prototype.
Mid-nineteenth century, popular in the UK rowing competitions, in particular in 1887 by the University of Cambridge and Oxford universities in the Thames will combine the humanities and the team spirit of water contact sports event as the annual inter-school competition entry date, from the event much attention and welcome, especially by the British in the upper social regimes. Such groups as the project required the cooperation of members of mutual understanding and rituals, also called the warm family solidarity and support, so at that time, the United Kingdom is widely popular.
Formally created in 1896, the United Kingdom "REGATTA CLUB", and gradually form a competitive rowing event supported by mainly private brand apparel. The idea is strictly a gentleman in the traditional style into contemporary, from the movement of tacit co-operation and etiquette to create family-centered atmosphere of harmony and love. This not only won the British public's favorite, also won the favor of the world. Since then the brand has become not only maintain the style of an English gentleman, but also combined with trendy casual clothing brands. Japan's first success in 1970 will be "REGATTACLUB" introduction of the Island region, and to promote the boat with the people to state competitions and exchanges between the ears.
1985, Korea introduced the "REGATTACLUB". 1997, Taiwan formally introduce "REGATTACLUB" brand clothing in all department store sales.
Shanghai Star Island in 2002 (Group) this "REGATTACLUB" into the Chinese market and for the first time in Shanghai, Beijing, Hangzhou, Guiyang, have set up counters at the same time Japan and Taiwan, "product planning" and "marketing" cooperation, strive for a position to develop the Chinese market.
As Asian countries and regions close contacts and interaction between agents, and organize regular product planning and marketing tactics in the exchange, it is expected that afternoon in 2003, "REGATTA CLUB" will be a casual fashion brand's top choice.