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"Hsing Garment Co., Ltd. Xiamen get us" get Hing Garment Co., Ltd. Xiamen is located in Xiamen Special Economic Zone Tian Yang Industrial Zone, Tongan, founded in 1997, operating through more than ten years of hard work, has developed into a clothing design Manufacturing and sales of professional companies, was awarded the "Xiamen Tongan leading enterprises," the honorary title. Its casual wear brand "HEKEY black riding" among the first "Top Ten Xiamen apparel brand" of the series, was awarded "Famous Trademark of Xiamen City," in the industry with a wide range of influence. Black riding brand franchise in 1997 to promote the distribution pattern, the network throughout the country. Black riding apparel category known for a rich, well-made, fashionable and known for, with a stable customer base. Since 2003, black riding for deep market experience, the further to attack the industry leader, entertainment marketing heavily to build transmission patterns, combined with accurate celebrity brand positioning strategy to obtain market share in black riding rapidly. Product innovation, brand black riding through market segmentation, we proposed the concept of "casual sex" this new type of market, while retaining the traditional basic properties of relaxed and casual comfort, the injection of fashion elements, so that gender awareness for men and women clearer, more personalized clothing style charm. Three were focused brand management Hing Garment Co., Ltd. to market-oriented, implementation of a comprehensive electronic information system management, to guide the propagation of IMC, the rational allocation of resources enterprise, protection of black riding brand planning and marketing strategy fully implemented. 3 Techint companies promote "honesty, pragmatism, cooperation, high efficiency" concept, friendly and willing to actively work with the Quartet, for a better tomorrow.