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The late 60's, Esprit was founded in California when it was the Beatles song of love and ideals, and Wudesituo Music Festival, the popular trend of the times, and Esprit are held firm to understand the concept of lifestyle. In those days the most pure ideal of world peace and self-expression, so far, it is still the main purpose of this company has been the founder Doug and Susie Tompkins stick with it. Esprit designed to withstand the test of the product, and create space for the sale of these products, to encourage customers to develop their own style, rather than consumption spending. But how they desire in the customers every day and disturbed a different mood, still stick to their beliefs? Machael Ying is leading the development of Esprit Far East, he believe that all will not affect the values of customer premise, it can meet the customer's wishes, but also the belief the company to go to Asia. This way, it seems very easy to follow, it is not true, Esprit only dedicated and effective measures with courage and vision to embrace this belief Caixing. So, when other companies when marketing was just a mere formality, Esprit has stressed the need for fashion and lifestyle community to be responsible. Esprit to take part in Earth Day campaigns. Earth Day, held annually, aims to raise public awareness about environmental and ecological concerns. Esprit Bianba printed with "green" slogan T-Shirt to wear to their staff; environmental posters displayed in the shop, but also to encourage customers to plant trees in the urban areas and carry out clean-up. Following the environmental protection in the future, Esprit step further, they are the "nature" into the shop. Spring is in Asia, the shops are filled with a garden in the atmosphere, the shop put a lot of artificial plants, pot, bucket, and put on the retail shelf next to the trolleys. Summer, it is to proceed from a healthy lifestyle, they used an old saying in the poster: "An apple a day the doctor away from me." Staff joyful munching fruit, as if to say: Esprit pay more attention to health. Of-season price of the day, Esprit will display all the old props are swept on a layer of white oil, or a net color cotton cover, a move to the customer to Esprit is the feeling of an oasis in the desert, making it the buzz of scene in both the business and it seems to do the exclusive comfort, this is a circular art of respect and understanding. Esprit indoor display to promote the main course, but they pay attention to the value of publicity people. In their print ads appear in a series of photographer's image, desire to tell the reader, these are real story. Early stage of their bold graphic design advertising is to stimulate the customer, then quickly changed the ad Esprit direction, to remind customers when they forget to dress to express their views; so Esprit asked: "What would you do to change the world? "a girl armed with a stick said:" I want the best people to judge me, not me not. "in the campaign, Esprit addition to the slogan, but also with the" all countries should be returned not theirs "and" everyone decided to have children before the last course to be good parents, "so people can conquer the words. Emphasis on individual choice and freedom of speech is of course the spirit of one of the Esprit, Esprit believe that we can concentrate the power of the masses to care about and help solve the world's concern.