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Background information CYC - CYC urban elegance of France Women
Brand Introduction Brand Overview
CYC as a fashion designer, by the well-known fashion designers in France, Ms. Apple Chan founded in 2006, with its decades of high-level European professional clothing design skills, and grasp of the international forefront of fashion, style and distinctive design brand meaning can not be copied, are inexorably become the new king of trendiness.
Brand Positioning Brand Positioning
Brand positioning in the international high-end fashion products to women 25-40 years of age successfully target urban customer base in pursuit of fashion, seeking high-quality reference point for the brand, brand design a whole variety of styles and a wide range of fitness wear, women not only fully display youth, fashion, product lines, more successful women embody sexy, noble, senior clothing.
CYC short name the designer, because I am impressed with the design concept designer, fashion, style and brand content can not be copied, representing the design of a high degree of self-confidence and respect.
Board design, tailoring process is appropriate and accuracy CYC another bright spot, according to the characteristics of the face of the crowd, the curve of the youth camp and mature women plump women were clever body design, and independent R & D CYC cut version of the unique kind of computing modules; use scientific process to design the perfect technical support.
CYC independent female character, optimism, independence, self-oriented value-added quality with the show, the pursuit of refined aestheticism of life, as these intellectual favorite female fashion brand, CYC for the release of their self-expression to provide a steady stream of noble spirit of fashion material.
Product positioning Product Positioning
Accurate to meet the 25-35 year-old female on the lifestyle needs of specific sub-product style, covering the lives of women in contemporary success of the four living conditions.
Urban white-collar workers (professional reason, simple style, passion to work state) Leisure time (work, leisure and recreation) Elegant Holiday (romantic holidays, customs unlimited) Luxury Custom (grand gathering of senior custom)
The four main themes around specific populations analyzed closely to develop products to the international forefront of fashion information, combined with the seasonal trends of international apparel fabrics and accessories to highlight the version type and cutting, garment production with an international high-level professional attitude, achievement the CYC unparalleled elegance and refinement.
Women's emphasis on the version type, good at detail, four main series of clear, color to black, white, gray, blue, purple-based color, quarterly product seize international fashion trends, with the world. Target analysis
Unique self-confidence, personality advocate; taste extraordinary fashion
"Elegant, atmosphere, classic, fashion," not too provocative, then right on to show your interpretation of fashion;
City mature female independent mainstream intellectual life;
Age :25-35-year-old, "her time" female Occupation: City favorites, corporate executives, Fashion media, government official Foreign trade, the mainstream elite Income: ¥ 8,000 or more stable monthly income
Brand Brand Advantages
Depending on the target market, population location, each year nearly 2,000 Chinese market to balance the design, each fashion sales in the same city only a dozen pieces, each special stores, sales counters for just only a few pieces were sold that is no longer produced, Ningquewulan to ensure that goods and preservation of the uniqueness.
Consumers to purchase products is not only a fashion, but also a feeling of beauty and respect. CYC prominent female clothing unique temperament and charm, its design is simple but not trivial, there are tastes for fashionable women wear, design and tailoring based on the advantages of its consumption for the age group can be further increased up and down for 5 years.
CYC cover the whole chain of fashion knitwear, blouses, jackets, coats, ponchos, skirts, pants, and fashion accessories with a very mature development of products such as shawls, scarves, triangle, bags, shoes, accessories and so on, with random , embellished fashion on mainstream products Brilliance, mutual aid sales.
Quarterly, CYC will launch for the current fashion trends, fashion, information-centric "Fashion Touch" magazine, launched guidance to seasonal fashion trends, this is a promotion for the marketing of publications, but also on a quarterly basis the market fashion trend weathervane.
Product line diversification, appropriate to wear a wide, perfect fashion needs of the target population covered;
Fashion designer brands, from fashion capital of the design concept, standing proudly fashion forward;
Forward-looking fashion design, blend the use of high-quality fabrics and accessories, exquisite tailoring process, ensure that each product excellence;
Powerful back-up support, has extensive experience in store management, professional marketing team regularly tour guide training;
Sophisticated computer to provide complete sales management system (ERP), data on sales of goods and timely information and analysis, feedback;
Goods orders will be held regularly, conducted quarterly by the Commissioner to assist the rational ordering of goods;
Professional standards and conduct of each member of the entry of each shop, brand promotion, sales techniques, fabric knowledge, product management training, and conduct assessment, and gives the employer a reasonable proposal;
Powerful advertising and event marketing support, by region, customer focus groups to promote, with the expansion of the market;
Fashion professional market to help sell promotional items are listed on a quarterly basis with new promotional theme, window displays, magazine promotion, prominent brand.
Terminal Image
CYC brand image design the same end designer brands from the hands of Ms. Apple Chan, the deep understanding of brand content and audience taste, based on the spirit of the brand into the space used in the layout, the overall simple pure, elegant white space, the venue and the scenes, customers enjoy the products at the same time, there will always find surprises when inadvertently, from the beach in Nice, France style thatched house is full of sweet surprise, dressing rooms, the enamel heart-shaped mirror reveals a endless French romance, black bead curtain ingenious separate the different space ... ...
Shopping for a trip, make your Guizhongmiyou CYC become so intimate a romantic brand of service achievements.