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Chi (Anya Hindmarch) is a rapid rise in recent years, the British designer brand. Designer Chi (Anya Hindmarch) President has long been recognized as the most famous British handbag designer, and twice in 2006 and 2007 election "Glamour" magazine's annual designer title, then won the British in 2007 Fashion Awards Designer of the Year awarded the title of the brand.

2001, Chi (Anya Hindmarch) have launched the "Optional photo design handbags" wave (Be A Bag), by the female star and ladies sought after and respected, "Anya Hindmarch Be A Bag" in particular the is that the customer select their own favorite photos at the same time with a favorite style, color, and then to London then to do satin photo scanning, at last sent to Italy by a master hand, spent 5,6 months when you can enjoy personalized unique bag.

But in the "I'm not a plastic bag" Rounds before Chi (Anya Hindmarch) in the name of the eyes of most people is completely unknown.Chi (Anya Hindmarch) 1986 annual income line in 1993, set special store in London. Environmental protection by introducing the bag "I'm not a plastic bag" and a sought after star designer. In 2001, 35-year-old Chi (Anya Hindmarch) defeated King of Manolo Blahnik shoes industry and Jimmy Choo, won by the British Fashion Council awarded the "Best British Designer 2001" award. But look at the feet of a pair of Hollywood stars biweekly Choo (Jimmy Choo), see Choo (Jimmy Choo), TOD'S, Kaitesibei (Kate Spade) dignified way to open his own shop on Madison Avenue in New York,Chi (Anya Hindmarch) is almost still only in the United Kingdom have developed according to the award does not mean anything.

But the year 2007, this all changed, Chi (Anya Hindmarch) with a price of £ 5 canvas bag has become a household name worldwide, and make environmental protection has become the most fashionable way of life. April 2007, the canvas prices start £ 5 Sainsbury's in London, department store sales, just an hour, 20,000 packages were sold out. A few days later, eBay began to appear on the £ 200 price tag of second-hand "I'm not a plastic bag".

"It spread like wildfire." 39-year-old Chi (Anya Hindmarch) President said, "a day on the emission of an 8 million of long lines, people want to buy that bag."

"I'm not a plastic bag" not only as a shopping bag, can also cater to the gym, the beach section with the package, super thick canvas material and woven hemp Shengti to, environmentally-friendly design and ultra-low prices brand bag section.

Today, Chi (Anya Hindmarch) in 37 stores around the world.