description

Brand appeal - geared to the domestic enthusiasm for events, display children's health, lively, colorful and covers the city a better childhood home of fashion and self-cultivation, bringing comfort to children, health, beauty fashion and leisure, sports and leisure, home leisure; brand Personality differences: fashion and self-cultivation, simple and free, the enthusiasm and publicity; core competencies 1) the most appealing cultural brand 2) guiding children's products, clothing and cultural resources.

Brand core values: advocacy for children's clothing and cultural scene; provide child wardrobe star service; build China's popular children's clothing brand;

Target market: 1) the axis of the Central Plains, north to south expansion 2) medium-sized city based 3) working mainly in class 4), the main counter, or shop the shop

Counter personalized positioning: brand image is the consumer how to look your brand, it reflects the current feeling of the brand to consumers. Adhere to the uniform image is shaping domestic and international famous brands lifelong pursuit, unbeaten century brand, will establish a distinctive image of a strong brand! Happy Life Children's unique brand of clothing to lead the noble concept of taste; long-standing unified branding for the break from the depth and breadth of brand communication to strengthen a sense of speed and reputation. (Props, the first door, shopping guide service, product displays, POP implementation of standards must be uniform.