description

If you mention give you the impression of children's clothing, but also stay in the colorful, pure fantasy, design full of the pictorial style of the animation public image above, you still do not understand the concept of consumption of today's parents and children, or not very good at clothing thinking and changes in the industry! In today's Chinese children's clothing industry, the homogenization of the composition, the same color, same style, same mode of operation, the same price positioning, and even the same display and the same sales terms ... difficult for us in such a more of the same to find out which brand is slightly different. How to Win in the increasingly fierce competition, the key issues facing the children's clothing brand. Seek to differentiate the business, can be said that the Chinese children's clothing brand to Win in a necessary way out. For the ranks of Chinese clothing industry of high profile positioning vacancy situation analysis of children's clothing brand positioning high-grade and has R & D capabilities of the brand will no doubt become a tight encirclement leader. Korean Kids Babe Song has 12 years experience in brand development is spotted an opportunity to breakthrough the traditional tight encirclement in China, leading Korean fashion children's clothes! Beibei Song, a children's clothing can be said to have absorbed the essence of the trend. You can see from the international fashion and culture embodied the essence of a children's clothing, including the most popular color, fabric, style, workmanship, and accessories with. Sharp trend, fashion, unique, avant-garde personality. Beibei Song of the clothing concept in the adult world and fashion factors are expressed and perfectly in children's clothing world, and combines elements of many movies, cartoons, animation, music and other life. It set off the fashion avant-garde style, more emphasis on natural harmony on the basis of unique creativity and extraordinary design concepts, and then to become South Korea's unique children's clothing brand. In today's children's wear consumer attitudes, the industry tends to hold to consider the whole children's clothing marketing for the center to meet the children's consumption of subjectivity psychological. But in fact this is a very one-sided point of view. The reason is that first of all children are simply not spending power, the real spending power is reflected in the parents themselves. Consumer attitudes of their parents to buy children's clothing is now undergoing profound changes from the original purchase of a set of clothing to want their children to wear in 2023 pragmatism to fashion doctrine into new three-year old for three years sewing for another three years the era of the clothes in the past. Conversely novel style, fine workmanship, fabric, children's clothing is more popular with brand design grid. Beibei Song Kids design concept of subtlety is that it will mature fashion culture, style, bold and the maximum enrichment and refraction to a children's clothing up, so that parents can be in a children's clothing color, fabric, style, work, and accessories with find their favorite elements recognized this concept of fashion and instilled into their children, and reflects the consistency of the parent-child style taste! Followed by psychological try to figure out the bias in children's consumption. Due to the continuous improvement of living and level of education, today's children have eyes and ears can be detailed mass cartoon cartoon image. As children reach and awareness rising, as the children have lost interest in the general popularization of children's clothing, they also expect to have a unique and personalized rendering power of clothing to show themselves and the children of the same age all the different. And even their thoughts will be more open than their parents, and persistence in wearing style is more critical than as a parent also. They are trying in their own body reflects a taste mature and less personality and innocent boys handsome. This is Babe Song independence, thinking on the concept of children's clothing design. Beibei Song has 80 stores in South Korea is changing the concept of the fashion of Korean children. Many children from small wear to still advocating its design style. This Beibei Song pioneered the service of tailor-made for additional sizes loyal older children. It is precisely because Beibei Song embodied in the 12 years independence, thinking makes Korea a generation of children in the growth process has been fully lay out their own clothing style, and easier in-depth understand of the required elements inside from the fashion forefront . On the other hand, Beibei Song in the style of counters and stores under the feet of the martial arts. Beibei Song store, you can not see less than the past, children's clothing shop disguised as a colorful, full of cartoon images of the image. Instead, in a bold black and white based fighting color, simple, mature, restrained and without losing the vitality and personality of decorations, clearly showing that Beibei Song Kids brand character and dignity! Also consistent with a grade parents, and select the pursuit of fashion and personality children. In response to China's growing maturity of the opportunities of the children's clothing brand of consumer attitudes, Beibei Song was established in Guangzhou, China, the Korean-owned garment trading company, invest in the development of independent R & D and production base of 8,000 square meters of brand children's clothing. And to fully integrate its successful business model in Korea, the rapid promotion of the brand investment, and deployed in the Chinese market, the future of the entire marketing network. Beibei Song brand positioning explicit locking in the huge market of children's clothing consumption of China's high-end home, relying on the concept of independence, the design of its brand, in order to break through the traditional children's wear consumer attitudes. Indeed, we need cartoon fantasy, colorful children's clothing to pure embellishment of children the world no time like the flowers will definitely need green leaves set off. Beibei Song stylish design concept is the same need of traditional popular children's clothing as a foil in order to Win the operation of differentiation, leading children's clothing Korean fashion!